How to Start an Online Store

Get more out of your eCommerce website: Having an attractive, professional eCommerce website can help you sell more of the product and services you build your website to showcase. From flexible organization to great image options to trusted payment services, Web Stores from Webs offer the top-notch features that will help turn your visitors into buyers. And whether you're just starting out or you're seasoned online merchant, our intuitive eCommerce website builder will help you launch your store with ease, and sell with confidence.


All The Features You Need in an eCommerce Website

Manage Your Store

So, now that you know how to start an online store, it’s time to get down to the day-to-day aspects of managing your online store. You can easily add new items, create a new collection or fill in more product details whenever you want to. If you’d like to have a gallery just for sale items, simply add a “sale” tag to the relevant items in your store.


Track Inventory

After you create an online store, easily manage your inventory! Keep track of how many of each product you have in stock so you don’t receive an order that you can’t fill. With WixStores, you can also track inventory by variants and status.


Payments Made Easy

With WixStores, you have multiple payment options to choose from. Many of our users prefer PayPal because it allows for seamless, secure credit card or bank payments, but there are also other payment services to choose from, including Authorize.net. When you create an online store with WixStores, you can receive payments via credit card, debit card or even offline payments from anywhere in the world.

Handle Shipping & Tax

From taxes and shipping to currency conversion and handling fees, WixStores will take care of calculating the final price of each order. When you create your online store, you can set tax and shipping rates based on where your customer is located and what they ordered. When a customer completes a purchase, WixStores will automatically factor the tax and shipping in to the final price.

Share Coupons

With a WixStores eCommerce website, you can offer discounts, promote best selling products and share coupon codes for use in your online store via Shoutout newsletters.


  • Custom Layouts - Choose the layout option that best displays your items.
  • Store Search - Help people find what they need fast with search capability.
  • Item Sorting - Organize your products in categories you can add to the navigation.
  • Special Instructions - Ask customers for additional information if you need it.
  • Product Images - Upload multiples images per item to show every angle.
  • Secondary Options - Allow customers to specify things like color and size.
  • Inventory Controls - Monitor your stock levels with ease and never run out.
  • Coupon Codes - Engage customers and drive sales with a great coupon options.
  • Create Sales - Create exciting sales that feature price-slashing graphics.

Features



Create Your Unique Look

Stunning Templates

WixStores has a wide selection of professionally designed templates to help you get started with your online store.


Flexible Design

Be available for your customers anytime on any device. Your online store is automatically optimized for mobile use.

Beautiful Galleries

Our drag n’ drop store builder makes it easy to design a unique, personalized website that really reflects your business.


Mobile Optimized

Your online store comes with stunning product galleries to showcase your products. Each product can also be opened in its own full product page.

Customize Your Galleries

Create Various Product Options

Set different product variants such as sizes or colors for each product. Add as many images as you want for each one.


Add Images & Descriptions

Tell your customers everything about what the product offers and display many photos for each item.

Showcase Sales and Offers

Add a ribbon to any product to advertise a sale or limited stock. Make it easy for customers to find your great offers.


Thank Your Customers

Your customers will see a special thank you message after they place their online order.



Seamless Checkout Process

Simple, Secure Payment

With WixStores eCommerce, you can receive secure payments in a variety of ways, including PayPal, credit cards and more. Create a smooth buying experience for your customers.


Manage Shipping & Tax

Set shipping and tax rules for each product, and modify the price based on where your customers are located. WixStoreswill automatically calculate the shipping and tax fees for each order.

Secure Shoppping Cart

Your store’s shopping bag icon will appear on any page of your site for customers to quickly view the items they plan to purchase and go through a secure buying experience. You can rest assured that your customers’ personal information is safe.


Stay Updated by Email

WixStores will send you an email to let you know that the purchase has been made and then it’s up to you to send the product on its way! Your customers will also get a confirmation email.

Manage Your Online Store

Easily Track Your Orders

Every time a customer makes a purchase, it will be added to the Store Manager so you can easily view all the details. Once an order has been shipped, mark it as fulfilled.

Manage Your Inventory

From the Store Manager, you can easily keep track of your inventory. You can set the color and size options for your products and indicate how many of each item you have in stock.

Keep in Touch

Send ShoutOut newsletters to your customers directly from your dashboard. Keep them coming back by telling them about special sales, events, and more.